2021 Kohl's January Active & Wellness Campaign Concept & Art Direction
![](https://cdn.myportfolio.com/cb2eeb7266046aeeb0a78d301c007d14/8273b758-0026-4081-9e94-8af8cf5c170b_rw_1920.png?h=3acab5043e328785968d7b8bd0acf1fe)
![](https://cdn.myportfolio.com/cb2eeb7266046aeeb0a78d301c007d14/7b7184be-9684-4ae9-8d76-19c8affa6238_rw_1920.png?h=ac86994137d2db431e2e07fb1766b86e)
![](https://cdn.myportfolio.com/cb2eeb7266046aeeb0a78d301c007d14/c9a05a93-fc46-4fb0-b1ef-cb28bad83a61_rw_1920.png?h=801d7da907d39dbf4fc76bc9ab848f7d)
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Social Concept using swipe for photography placement (FPO)
![](https://cdn.myportfolio.com/cb2eeb7266046aeeb0a78d301c007d14/bb893f77-dfbc-40e4-bb6a-081d72024e6e_rw_1920.png?h=106a1bf2fcb731bdf81dd96e8bc0f9d9)
2021 Kohl's January Active & Wellness Campaign. Responsible for the creative concept and Art Direction. Created custom font by hand. Project was turned over to production teams to fulfill the creative concept.